Logo & BI

Logo & BI guide

  • As a key element of the identity of the Hanseong Baekje Cultural Festival, it is used in all media of the Hanseong Baekje Cultural Festival to convey the image of the cultural festival.
  • When used, thorough management is required, and there should be no cases of arbitrarily transforming and damaging the identity.
  • Logotypes, symbols, signatures, and emblems must be reproduced by using the data in this guide, expanding, reducing, and applying the correct proportions and colors.
  • In the case of special use, it is subject to consultation between an identity-related expert and the management department.

Logotype

Symbol mark

Hanseong Baekje Cultural Festival 심볼마크
Positive Coordination
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
Negative Coordination
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L

Signature

Signature 01

Hanseong Baekje Cultural Festival Signature01
Positive Coordination
  • type A
  • type B
  • type C
  • type D
Negative Coordination
  • type A
  • type B
  • type C
  • type D

Signature 02

Hanseong Baekje Cultural Festival Signature02
Positive Coordination
  • type A
  • type B
  • type C
  • type D
Negative Coordination
  • type A
  • type B
  • type C
  • type D

Signature 03

Hanseong Baekje Cultural Festival Signature03
Positive Coordination
  • type A
  • type B
  • type C
  • type D
Negative Coordination
  • type A
  • type B
  • type C
  • type D

Emblem

  • type A - Positive
  • type B - Negative

Character

  • Pungi

    Pungi

    The spirit of soil protecting Pungnaptoseong Fortress

    It is the spirit of soil protecting Pungnaptoseong Fortress where the kings of Hanseong Baekje were living, and it carries a seven-branched sword in its hand, and a shield decorated with the convex tile pattern on its back. It has been keeping the seven-branched sword and convex tile preciously at every moment of its entire life, as if they are part of its body.

  • Mongi

    Mongi

    The spirit of soil protecting Mongchontoseong Fortress

    It is the spirit of soil protecting Mongchontoseong Fortress, and it carries a shield decorated with the convex tile pattern on its back. It is bright, cheerful, sociable and wise. It is an eloquent speaker, and has good personal relationships.

  • Chori

    Chori

    A falcon which has been protecting the sky of Pungnaptoseong and Mongchontoseong Fortresses

    It always hold its head erect as it likes to be stylish. It looks indifferent, however, it always has a warm heart for children. If you come across Chori, you smile first, and it will like it.

Character Download
  • Character application motion - Pungi
    Character application motion - Pungi
  • Character application motion - Mongi
    Character application motion - Mongi
  • Character application motion - Chori
    Character application motion - Chori
  • grayscale line art grayscale line art
  • 2 color 2 color
  • 3 color 3 color