Logo & BI guide
- As a key element of the identity of the Hanseong Baekje Cultural Festival, it is used in all media of the Hanseong Baekje Cultural Festival to convey the image of the cultural festival.
- When used, thorough management is required, and there should be no cases of arbitrarily transforming and damaging the identity.
- Logotypes, symbols, signatures, and emblems must be reproduced by using the data in this guide, expanding, reducing, and applying the correct proportions and colors.
- In the case of special use, it is subject to consultation between an identity-related expert and the management department.
Logotype
- type A
- type B
- type C
- type D
- type A
- type B
- type C
- type D
Symbol mark
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
Signature
Signature 01
- type A
- type B
- type C
- type D
- type A
- type B
- type C
- type D
Signature 02
- type A
- type B
- type C
- type D
- type A
- type B
- type C
- type D
Signature 03
- type A
- type B
- type C
- type D
- type A
- type B
- type C
- type D
Emblem
- type A - Positive
- type B - Negative
Character
-
Pungi
The spirit of soil protecting Pungnaptoseong Fortress
It is the spirit of soil protecting Pungnaptoseong Fortress where the kings of Hanseong Baekje were living, and it carries a seven-branched sword in its hand, and a shield decorated with the convex tile pattern on its back. It has been keeping the seven-branched sword and convex tile preciously at every moment of its entire life, as if they are part of its body.
-
Mongi
The spirit of soil protecting Mongchontoseong Fortress
It is the spirit of soil protecting Mongchontoseong Fortress, and it carries a shield decorated with the convex tile pattern on its back. It is bright, cheerful, sociable and wise. It is an eloquent speaker, and has good personal relationships.
-
Chori
A falcon which has been protecting the sky of Pungnaptoseong and Mongchontoseong Fortresses
It always hold its head erect as it likes to be stylish. It looks indifferent, however, it always has a warm heart for children. If you come across Chori, you smile first, and it will like it.
- Character application motion - Pungi
- Character application motion - Mongi
- Character application motion - Chori
- grayscale line art
- 2 color
- 3 color